Pluto rotated

The first Swarovski store in London

Pluto

Did you know that Swarovski used to have their own store in Bond Street, London back in the 1980s, long before the advent of the now very familiar Swarovski stores? I was going through some paperwork the other day and found an old photo of the original Swarovski store. It was at Number 9 Old Bond Street and called the “Silver Crystal Suite”. It appeared to close around the time that Swarovski embarked on a process of setting up in-store concessions, linking in with many department stores, independent retailers and high street chains. Not a huge surprise that it closed as the rent there must have been absolutely extortionate even back then as Old and New Bond Street consistently appear on the Top 10 most expensive retail locations in the world!

Posted in